As the economy continues to struggle businesses are looking for savings wherever they can. Technology has made product photography within the capabilities of just about anyone with a camera and computer. It’s tempting for some small businesses to cut the cost of hiring a professional photographer and delegate the task to an employee.
If you are contemplating cutting that cost from your marketing budget you might want to consider a few things before going down that road. Is “good enough” the
same as great when it comes to selling more product on your website, catalog, or ad? What about the perceived value of what you are selling? Many have found that the ROI on professional product photography is well worth it.
For more information, check out this article from The Wall Street Journal who interviewed a few companies facing this issue.