The difference between taking a picture and creating one

Sometimes people outside the photography profession think of photography as a simple process of taking a picture. Just about everybody can take a picture by aiming a camera, phone, ipad, etc. and press a button. Technology has indeed made the process of taking a picture that simple. Not that long ago people needed to know…

How does the quality of product photography affect your sales?

As the economy continues to struggle businesses are looking for savings wherever they can. Technology has made product photography within the capabilities of just about anyone with a camera and computer. It’s tempting for some small businesses to cut the cost of hiring a professional photographer and delegate the task to an employee. If you…